Explore the newest approaches in Cannabis retailing, marketing and training on November 19, 2019.

By Retail Insider

On Tuesday, November 19, Retail Council of Canada (RCC) will be hosting a half-day Retail Cannabis Forum at the Toronto Reference Library’s Bram & Bluma Appel Salon. This will mark this year’s second RCC event focusing on retail cannabis. It is a must-attend event for retailers, vendors, and suppliers interested in new opportunities in this emerging – yet highly regulated – retail market.

Canada’s leading cannabis retailers and industry experts will share their perspectives and challenges from recent developments in the retail cannabis sector (which now includes the sale of edibles, extracts, and topicals). Those who attend will have the opportunity to learn about the best-in-class retail cannabis marketing, merchandizing, and design models, as well as aspects of staff training and customer education that are critical for success in this ever-changing sector.

Sessions Include: 

  • Creating a Powerful Brand Narrative

Hilary Smee, VP Retail Infrastructure and Strategic Projects at Canopy Growth Corporation will share the brand development story of Tokyo Smoke.

  • Retail is Ready for Cannabis 2.0

Fire and Flower’s Isaac Watson, The Hunny Pot’s Cameron Brown, and Canopy Growth’s Lacey Norton will share with JRoss Retail Recruiters’ Rob Fisher how they’ve been preparing for merchandising, marketing and education for edibles, extracts and topicals. 

  • Nurturing New Growth: Deloitte Canada’s 2019 Study

Deloitte’s Jennifer Lee will deliver key findings and updates from Deloitte’s 2019 study looking at Canada’s role in the global market. Findings cover edibles and alternative products, and projected market size in Canada for consumer profiles. She’ll also indicate some areas that may pose as potential roadblocks for future cannabis retailers.

  • Cannabis Trailblazer Secrets

High Tide Inc.’s CEO Raj Grover will share his reflections on the tremendous evolution of business in the first year of legalized cannabis and the opportunities that lie ahead.

  • How Cannabis is Redefining Retail Training & Education

Westleaf Inc.’s Kris Newell will share how this retailer has grown its unique and respected employer brand by attracting the right talent and providing new staff with the training they need to be successful.  

RCC’s Retail Cannabis Forum takes place on Tuesday afternoon, November 19th at the Toronto Reference Library’s Bram & Bluma Appel Salon. Click here for more information and to register.

If you’re already going to this event, why not maximize your learning potential by attending RCC’s Brick and Mortar Retail Forum happening at the Toronto Reference Library that same morning? This event covers the newest trends in physical retail, including performance metrics, unique customer experiences, and brand-enhancing store designs presented from various retail industry perspectives.

*Retail Insider has partnered with Retail Council of Canada on events. To work with Retail Insider, email: craig@retail-insider.com

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