By Retail Insider
OPM Sales, the well-established Newmarket Ontario-based warehouse sale facilitator, continues to grow its operations as it works with distributors, retailers and suppliers, hosting warehouse liquidation sales at its facility just north of Toronto. OPM Sales is expanding its operations and is seeking retailers and vendors looking to partner to clear-out product of all types.
This month, OPM Sales will be hosting two major warehouse sales events at its 60,000 square-foot facility. That includes their winter sale event on November 13 – November 17, and Black Thursday sale event that will take place on Thursday, November 28, 2019.
In the winter seasons, OPM Sales says that it sees a significant increase in traffic. With that in mind, the company will have new inventory available including winter boots, fleece apparel, outerwear and accessories available at their November sale. One of the biggest draws this season will be brand name winter jackets at up to 75% off the regular price, as well as 20-60% off name brand every day essentials such as footwear, apparel, bags, accessories & more. Due to popular demand, Oakley Ski and Snowboard helmets will also be available. OPM is expanding their product mix and are excited to work with distributors, retailers and suppliers of hard goods, ultimately offering their customers a greater variety of products.
SaleEvent will also be returning for the November Winter Warehouse Sale, featuring brand name cosmetics, health, beauty, and home care products for up to 75% off. For the first time, they will be featuring a great selection of designer fragrances for men and women in a dedicated fragrance outlet section at the sale.
OPM Sales is already preparing for its popular Black Thursday blowout, which will take place on Thursday, November 28th of this year. Black Thursday (Black Friday for other retailers) traditionally kicks-off the Holiday shopping season, which is one of the biggest revenue generators in retail, as consumers open their wallets, and are prepared to spend. Because of this, retailers must seize the opportunity and capitalize on this event.
The OPM Sales events boast a captive audience, who actively return and become “loyal” customers. OPM has the capacity to work with more distributors, retailers and suppliers seeking to clear-out merchandise to this audience shopping at OPM’s events.
Over the past few months, OPM Sales has expanded its operations to be open to clearing-out all types of products from various industries. Its last two warehouse sales, which have carried a wide range of product, have been huge successes, according to OPM.
OPM Sales has been in business for nearly 10 years, and the company has been the choice for a wide range of retailers to liquidate excess product. OPM facilitates its sale events by being able to provide a turnkey solution, helping to turn excess inventory into cash. As a result, many retailers are drawn to OPM’s events. OPM also provides a full-time professional management team and fully trained, reputable staff at each sale. This includes full-time cashiers, sales associates and floor supervisors, which simplifies the process for retailers.
As well, OPM Sales employs a full-time merchandiser who has over 20 years of experience in retail to help vendors effectively display your product through merchandising and signage. The merchandising team does a tremendous job formatting the Newmarket facility’s retail space for the season, resulting in very strong sell-throughs, which results in higher revenue for you.
OPM Sales’ professional marketing team utilizes channels extensively to spread the word about its warehouse sales, resulting in maximum exposure. That includes being active on social media, utilizing digital and traditional print advertising, holding contests, and facilitating in-store email sign ups. OPM’s email database has surpassed 50,000 motivated shoppers, and the company has over 12,000 Facebook subscribers. OPM’s online reviews are overwhelmingly positive, and the company has been named a consumer favourite, consecutively since 2017 by York region’s Metroland audience.
As a result of its tireless efforts and extensive marketing, OPM Sales has grown to become one of Canada’s largest and most highly respected inventory clearance businesses. For those seeking to experience one of OPM’s premium warehouse events for themselves, the next big sale takes place Wednesday, November 13, 2019 to Friday November 15, 2019 from 10:00am to 8:00pm, and Saturday, November 16 and Sunday, November 17 from 10:00am to 6:00pm.
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