By Julia Marchionda
One of North America’s leading warehouse sale event management companies, StyleDemocracy, will expand its operations into the United States this week for the first time in a partnership with UK brand Ted Baker. The Ted Baker Warehouse Sale takes place Thursday March 21 to Sunday March 24. Given the success of StyleDemocracy’s first partnership with Ted Baker in Toronto in December of 2018, the fashion brand has retained StyleDemocracy to execute their successful event model in the United States as well.
“Our Toronto event with Ted Baker exceeded everyone’s expectations – by 45% to be exact. The event had a sell-through of 97% and the event expenses came in at 11% of sales, which is very good in our industry,” says Oliver Berg, Vice President of StyleDemocracy.
Brands like Adidas, Club Monaco, and TOMS have also worked with StyleDemocracy to execute effective warehouse and pop up sale events. With 20 years of experience and a successful event together under their Ted Baker belts, it is no surprise that the two companies have joined forces for StyleDemocracy’s first US event.
StyleDemocracy has been eyeing a US expansion for a while, with intentions to launch there later in 2019. According to Mr. Berg, StyleDemocracy has built a strong team of experienced retail and marketing professionals. They are setting themselves up to take their US business beyond this Las Vegas event and execute events across the United States; StyleDemocracy is already working on new projects, with details to be revealed.
This Las Vegas event is expected to be the biggest and best warehouse sale Sin City has ever seen. Michael Berg, President and Founder of StyleDemocracy, states, “After seeing the success and adoption of our Warehouse Sales Events in other markets, we’re excited to bring our concept to Las Vegas, as we have created a unique experience for the consumer.”
Their first American event together will take place at The Pavilions at World Market Center in Las Vegas, Nevada from March 21st – 24th, 2019. The sale is open to the public and shoppers will be able to shop a vast selection of pieces for both men and women with savings of up to 80% off. If you live in Las Vegas or plan to be there during the time of the event, you can click here for more details.
For those interested in working with StyleDemocracy, please contact Oliver Berg, Vice President at email@example.com
A graduate from both the University of Toronto and Humber College, Julia spent most of her educational career honing her skills in critical thinking, marketing communications, and finding her unique voice in her writing.
With tenures in several areas of retail under her belt, Julia has lead teams in achieving sales goals and allowed herself to become consumed in understanding retail business.