By Patricia Viscount
After more than a decade of e-commerce success, Toronto-based customized die-cut sticker company StickerYou has just launched the world’s largest sticker store in trendy retail area of ‘West Queen West’.
Located at 677-679 Queen Street West near Bathurst Street, the new store features a stickerbombed interior, with a custom experience center where shoppers can touch and feel the stickers and be inspired by the unique creativity and customization of the featured designs. Kiosks are available where customers can place personalized orders on the spot, as well as a sticker art museum that showcases the history of stickers through the ages.
“We are proud to open the world’s largest sticker store in Toronto,” said StickerYou founder and CEO Andrew Witkin. “We are excited to give customers the chance to interact with our products and experience the creative potential of stickers for business or personal expression. At StickerYou, we make what matters stick.”
The physical building itself is also worth viewing, with a unique, 3-storey high stickerbombed design on the storefront, installed in collaboration with applied sciences giant 3M.
Although its origin is Canadian, StickerYou has become a global e-commerce leader in custom-printed, die-cut products that empower businesses and consumers to create professional-grade materials for marketing, packaging, décor and personal expression.
Throughout the last 10 years, the company has grown from using one machine and coded software to using proprietary die-cut technology; creating high-quality, customized stickers, badges, decals, magnets and much more.
With the opening of its first retail location, and fuelled by a creative and passionate team, StickerYou says that it is dedicated to “growing the most engaged and talented people in Toronto”. They proudly use advanced digital manufacturing to produce locally – in orders of one to hundreds of thousands.
Retail Insider first brought its readers this story last October when StickerYou announced that it would be opening its first permanent retail space. The West Queen West area of Toronto is home to various unique retailers and restaurants. Several years ago, Vogue Magazine ranked the West Queen West area as one of the world’s ‘coolest neighbourhoods’, and the area continues to see a buzz fuelled by its many visitors as well as a high-density residential population that includes a substantial percentage of Millennials.
Patricia Viscount lives in Calgary and has over 25 years of experience as a communications specialist, writer and editor. She began her career as a public affairs officer in the Canadian Forces before transitioning to a senior advisor role in the energy industry. Self-employed since 2016, she helps her clients navigate the stressful world of words to allow them to build business messages with confidence and clarity. Follow her on Twitter @PViscount, LinkedIn at Patricia Viscount or email her at: email@example.com.