Samsung Expands Canadian Retail Operations with 1st Store in Quebec Market [Photos]

Over the past eight years, South Korea’s Samsung has been expanding its retail presence by opening standalone stores in major Canadian markets. This month the company opened its first storefront in Quebec — its sixth in Canada — and more locations are expected in the coming years.


Patricia Heath, Vice-President of Retail Excellence at Samsung Canada, said that the retail showrooms are intended to be places where consumers can engage with the brand in a dedicated ‘ecosystem’. That includes learning about products as well as an opportunity for one-on-one customer support. The retail spaces also act to foster “relationships over transactions” she said, also driving sales to Samsung’s wholesale partners and e-commerce website.

The store expansion began with a location in suburban Vancouver in 2012 and more locations are expected to open in Canada in the coming years. The newest Samsung retail space recently opened at the Montreal Eaton Centre in downtown Montreal, spanning about 2,900 square feet on the main level of the mall between a recently opened Pandora store and a Uniqlo flagship store that will open in October.


Ms. Heath explained that the store is the first in Canada to feature modular fixtures as well as an updated design that allows for a cross-merchandising opportunity with Samsung’s Galaxy products showcased. Successful elements from the Montreal store will be rolled-out into other locations.

The Montreal store carries Samsung’s range of products including the all-new Galaxy Note20 Series 5G which the company says are “productivity powerhouses that works like a PC and lets you game like a pro”. Other products carried in the store include an expansive assortment of smartphones, wearables, and tablets.

“The focus is on making sure that our retail spaces are actualizing omni-experiences,” said Ms. Heath. Consumers can order products online and pick them up in the store. Another benefit to the stores are product servicing opportunities including one-on-one support for eduction as well as setting up a device such as a new phone.

On-site service and trained ‘Galaxy Consultants’ are available to answer questions and provide technical support and repairs for mobile products. Appointment-based shopping is available in order to accommodate shoppers concerned about health and safety amid the COVID-19 pandemic.

The showroom model is used by other retailers such as Apple, with stores acting as education and service centres while at the same time driving sales online as well as at partner retailers. Dyson, Canada Goose, and other brands are also using physical showrooms to engage with consumers — the physical space helps to create a sense of legitimacy for the brand.


More Canadian Samsung stores are expected according to Ms. Heath, though the expansion will be methodical and based on opportunity. The company’s first Canadian retail store, spanning 1,500 square feet, opened in the spring of 2012 at Metropolis at Metrotown in Burnaby. A second store followed in February of 2014, when Samsung opened a 1,900-square-foot unit at CF Richmond Centre, also in suburban Vancouver (which subsequently closed). A 2,200-square-foot West Edmonton Mall store followed in November of 2014, and a 2,535-square-foot CF Sherway Gardens store in Toronto followed in November of 2015. In the fall of 2016, Samsung opened a 3,345-square-foot space at Toronto’s Yorkdale Shopping Centre. In January of 2018, Samsung’s largest retail store in Canada, by far, opened at CF Toronto Eaton Centre in Toronto spanning more than 21,000 square feet over two levels.

Article Author

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

More From The Author

Exterior of Aesop store on Toronto's Queen Street West. Image: Aesop

Aesop Expanding Canadian Store Operations with Multiple Storefronts Over 12 Months

The brand could open as many as five Canadian boutiques this year amid an ongoing expansion that includes new markets.
Renovated Holt Renfrew facade on Bloor Street. Photo: Doublespace Photography

Holt Renfrew Unveils Overhauled Mink Mile Flagship Facade and Main Floor...

The luxury department store’s ‘mothership’ has seen the launch of several impressive new concession boutiques as the flagship sees an incredible transformation.



Please enter your comment!
Please enter your name here


BRIEF: Golden Goose Opens 1st Store, David Rocco Opening Yorkville Wine Bar

Other News: Victoria's Secret closing more Canadian stores, Birks launches luxury brand Tudor watches, survey looks at female entrepreneurs.

Aesop Expanding Canadian Store Operations with Multiple Storefronts Over 12 Months

The brand could open as many as five Canadian boutiques this year amid an ongoing expansion that includes new markets.

Canadian Retail 2020 Winners and Losers: Ed Strapagiel Analysis

Strapagiel provides his yearly analysis of Canadian retail sales data from StatsCan.


* indicates required
Get Connected


International Retailers Continue to Enter Canadian Market Despite Pandemic [List/Analysis]

Retail Insider analysis of the international retailers that have entered Canada over the past 12 months as the industry looks to an uncertain future.

Canadian Footwear Brand Maguire Opens First Toronto Store

The Montreal company anticipates lower rents and as a result, plans to selectively open more locations while also significantly growing e-commerce.

Big Changes Coming for Canadian Grocery in 2021 and Beyond: Expert

Expansion of omnichannel development and greater use of predictive analytics and machine learning to help shape the grocery experience of tomorrow.
- Advertisement -
- Advertisement -
- Advertisement -