As with most things during the pandemic, the traditional festive marathon, which has hinged on Black Friday & Cyber Monday deals, door crasher events, special promotions, and impulse buys, is being rethought in 2020 to meet today’s customer needs for the holidays in an environment of ongoing uncertainty.
To help retailers in Canada, who are already gearing up for the season, have the latest global and Canadian retail insights so they can build on the new opportunities to uniquely delight their customers this year, Retail Council of Canada will hold a ½ day online event, the Retail Holiday Shopping Forum on October 20, 2020. The session will be packed with practical information to ensure it is a well spent 3 ½ hours during a very busy time of the year.
Speaking at the forum will be influential retailers and industry insiders like Tal Zvi Nathanel, Founder and CEO of SHOWFIELDS; Luc Dumont, Vice President, Research and Innovation at Leger; Lee Jeyes, Senior Director, Store Process and Innovation at Walmart Canada; Matt Mackenzie, James Gott, Ciff Grevler, Partners at the Boston Consulting Group and more powerhouse speakers.
Key takeaways from the Retail Holiday Shopping Forum will include:
- How to plan for success in the current retail landscape
- Expectations of today’s consumer
- How to prepare for the inevitable ecommerce explosion
- Preparing staff and customers for a successful holiday season
- And more
View the agenda. Retail Council of Canada is still adding speakers and content so check back often.
Registration for this timely educational opportunity is completely free for RCC members and $49 for non-members.
Anyone interested in participating in this highly informative ½ session can do can by registering here.
Retail Council of Canada also has a Holiday Resource for Retailers webpage which also lists other great tips and tools for retailers as they rethink their holiday 2020 planning and marketing approaches.