Digital Main Street Partners with Facebook Canada to Support Small Businesses

As the holidays quickly approach, Digital Main Street and Facebook Canada have teamed up to share a roundup of Canadian small businesses in their ‘Love Your Local Flyer’.

In a bid to make last minute shopping easier, while also hoping to inspire Canadians to shop local this holiday season, the dynamic DMS/Facebook partnership has resulted in a Holiday Gift Guide featuring more than 250 Canadian small businesses.

Showcasing more than 600 unique, local products from hundreds of Canadian small businesses — all of which ship to the Greater Toronto Area — the ‘Love Your Local Flyer’ links the customer directly to each retailers’ online store, allowing each small business to showcase its individuality this holiday season.

The digital flyer provides a personalized shopping experience, sharing a curated selection of relevant and local products for each individual person that engages with the platform.

Some participating retailers include:

  • Cup of Té: Cup of Té is a premier online retailer of loose leaf organic teas and teaware. Based in Toronto, they are dedicated to enriching lives through the experience of premium teas specially made from organic ingredients with each taste offering unique benefits to tea lovers all over the world and every drop telling a story.
  • Bohten: Inspired by the beauty of the landscapes found in Ghana, Nana Boateng Osei, began a project to combine a love of nature, style and Africa into an eyewear company, called Bohten Eyewear.
  • Sisters Sage: Lynn-Marie & Melissa-Rae Angus are the sister co-founders of Sisters Sage, an Indigenous brand that hand-crafts wellness and self-care products inspired by their culture and traditions. They were born and raised in East Vancouver, Canada. Their heritage is Gitxaala, Nisga’a, and Metis Nations. They use traditional indigenous ingredients to create modern self-care and wellness products.

COVID-19 has had devastating impacts on main street businesses this year, and the ‘Love Your Local Flyer’ initiative is just another in a long string of programs designed and successfully executed by Digital Main Street to ensure as many small businesses stay afloat during this time as possible.

Each participating small business received free support through the Digital Main Street Programs, made possible by the Federal Economic Development Agency for Southern Ontario, Province of Ontario, and key corporate sponsors.

Check out the Holiday Flyer between December 9 – December 21, 2020 for a curated list of local gifts.

Article Author

Jessica Finch
Jessica Finch
Jessica Finch is a writer and editor based in Toronto. She holds a BA in English and Psychology and is a graduate of Ryerson University’s Publishing program. She has extensive managerial experience in the food service industry, and is interested in exploring innovations within this sector and other retail environments.

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