Victoria's Secret at West Edmonton Mall is the 2nd-highest selling in the world



The almost 18,000 square foot Victoria's Secret (and Pink) store at West Edmonton Mall enjoy sales second only to those of the company's Manhattan flagship. In 2013, sales at the West Edmonton Mall Victoria's Secret are estimated to have totalled at about $22 million.

This was Canada's first Victoria's Secret store location and it opened in August, 2010. The store is located on the main level of the mall's 'Phase III'. We have provided a mall map below for reference. 




The highest selling Victoria's Secret store in the world is located on Manhattan's Herald Square, neighbouring Macy's. This Victoria's Secret store is about 60,000 square feet.

Canada's largest (and the world's second-largest) Victoria's Secret store opened in August in Downtown Vancouver. The 35,000 square foot store appears to enjoy brisk sales, but we're not yet sure about sales targets for that store.

Sales at many West Edmonton Mall stores are surging, and several stores are either top sellers in their respective chains or close to it. We'll be doing a separate article on West Edmonton Mall's phenomenal sales growth in the near future.

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Top image: West Edmonton Mall

[Victoria's Secret website]

[West Edmonton Mall website]


Canada's 4th DKNY store to open at West Edmonton Mall

Photo: Darrell Bateman (darrellinyvr, Flickr)

West Edmonton Mall will become home to Canada's 4th DKNY store. It will be located on the mall's second level between Lacoste and Coach

There are two DKNY stores in Vancouver (2625 Granville Street and at Oakridge Centre) and a store location at Les Cours Mont-Royal in downtown Montreal. A DKNY outlet store is also located at Vaughan Mills in suburban Toronto. 

For those unfamiliar, DKNY is a lower-priced 'diffusion line' fashion line by New York City-based designer Donna Karan. It was founded in 1989 and includes ready-to-wear and accessories for men, women and children. 

DKNY is the latest upscale retailer to be featured alongside recently opened Tiffany & Co. and Stuart Weitzman stores. Neighbouring upscale retailers include Michael Kors and Coach

Thank you to our source Darrell Bateman for providing this article tip, as well as the photo at the top of this article. 


TUMI TO OPEN 2ND CANADIAN STORE AT WEST EDMONTON MALL

Photo: Darrell Bateman (darrellinyvr, Flickr)
Tumi will soon open its second free-standing Canadian store at West Edmonton Mall. It will be located on the mall's second level between MAC Cosmetics and Jacob, close to the mall's 'World Waterpark' (see map below).

For those unfamiliar, Tumi is a New Jersey-based manufacturer, wholesaler and retailer of travel bags and accessories. It has more recently branched into the lucrative handbag retail market. Tumi has over 120 stores worldwide and over 200 shop-in-store locations.



Tumi's first Canadian store opened in November at Toronto's Yorkdale Shopping Centre. A Vancouver Tumi retail space opened in November as well though it's not technically a Tumi boutique since it shares space with luggage retailer Rimowa within a store called 'Artino'. A Tumi shop-in-store also opened in December 2013 within a multi-brand luxury duty-free space at Toronto's Pearson Airport (put link). 

Tumi products are also available at various Canadian retailers including Harry RosenHolt Renfrew and Taschen! stores.  

Thank you to Darrell Bateman for both being the source of this article, as well as providing us with the above photo. 

RELATED: 


[West Edmonton Mall website]

[Tumi website]

LULULEMON'S TOP SELLING STORE IS AT WEST EDMONTON MALL

Lululemon, West Edmonton Mall [Image Source]
By Melissa R.

Sources tell us that the 3,200 square foot Lululemon store at West Edmonton Mall has sales of approximately $26 million, making it the highest selling store in the company. It also makes it one of the most productive retail spaces in North America with sales of about $8,125 per square foot/year.

The store is on the mall's second level, steps east of its skating rink called 'The Ice Palace'.


Lululemon currently enjoys some of North America's most productive retail space. Sales average US$1,936 per square foot/year, behind Tiffany & Co. at $3,017 a square foot per year and Apple Stores at $6,050 per square foot.

It has been an interesting year for Lululemon, which lost approximately $67 million this year due to the Luon sheer pant recall. CEO Christine Day subsequently announced she would be stepping down, founder Chip Wilson came under fire for comments blaming the sheerness of the pants on the size of women wearing them, and the company is still receiving complaints over the Second Chance pants that were made to replace the original Luon pants. Last week, Chip Wilson resigned from his position as Chairman. 

NEW MOBILE APP ALLOWS SHOPPERS TO BYPASS LINEUPS VIA 'SCAN, PAY & GO' TECHNOLOGY

[Image Source]
A new mobile app called 'SelfPay' launches tomorrow in Edmonton. It allows shoppers to scan items in-store, then checkout from anywhere in-store on their own mobile device. After standing in long lineups in retailers recently, this news may come as welcome relief to many Canadians. 

Toronto-based company, Digital Retail Apps™, will launch its ground breaking mobile app, SelfPay®, at LUX Beauty Boutique in Edmonton. With SelfPay, shoppers can make payment and look up product information on their own devices, enabling shopper-controlled in-store checkout from anywhere within a brick-and-mortar store. LUX Beauty Boutique will host a SelfPay launch party at its store on Friday, December 6.


“Nothing stresses me out more than seeing frustrated faces in a slow-moving line,” said Jennifer Grimm, LUX Beauty Boutique owner and Chief Visionary Officer “We are thrilled to launch SelfPay in time for the holiday rush and offer clients the ability to skip the line during the hectic shopping season.”

SelfPay is a multi-retailer solution that enables shoppers at participating retailers to scan products in store, view pricing and information, and pay for their purchase from their own device. With the SelfPay mobile app, shoppers skip the checkout line and leave with their items in hand as soon as payment is completed. Retailers can use the patent-pending purchase verification method to ensure that all items leaving the store have been paid.

“With SelfPay, shoppers can simply scan, pay and go," said Wendy MacKinnon Keith, CEO and founder of Digital Retail Apps. “It's an exciting advance in mobile payments for both consumers and retailers. SelfPay allows independent retailers to outsmart big box stores by offering a seamless combination of both shopping and paying."


To prepare for the LUX Beauty Boutique launch, Digital Retail Apps worked closely with Vend, a leading cloud-based POS provider, to fully integrate product information. The implementation of Vend ensures that LUX has one product database to maintain, and that shoppers do not see prices from competing retailers while in-store.

Beanstream, Digital Retail Apps’ payment partner and a Digital River company, was instrumental in the implementation, enabling LUX to remain with its existing payment processor and enabling SelfPay to perform consumer-led wireless payments. Consumer purchases made via the SelfPay platform are directed through the Beanstream gateway and are settled to LUX’s existing merchant payment account. Consumers only need to load their payment credentials once, and they can be used again at participating retailers.

Edmonton's Lux Beauty Boutique, site of the Canadian launch of SelfPay [Image Source]

The SelfPay launch party will be located at the LUX Beauty Boutique and is open to the public. Digital Retail Apps’ CEO Wendy MacKinnon Keith will be in attendance.

SelfPay can be downloaded from the Apple App Store or at http://appstore.com/selfpay. SelfPay can be used at LUX Beauty Boutique on iPhone 4, 4S, 5, 5C and 5S devices running iOS7. An Android version will be released in early 2014. SelfPay’s second retailer, Toronto, Canada based Gotstyle, will be featured in-app beginning January 2014.

Much of the above content was modified from this press release

BREAKING: EDMONTON TO GET AIRPORT OUTLET MALL

Rendering: Ivanhoe Cambridge

Exciting news for Edmonton: A new outlet mall will open beside the Edmonton International Airport. The 350,000 square foot mall will feature about 85 brand retailers. Details from developer Ivanhoé Cambridge:
Ivanhoé Cambridge and Edmonton International Airport (EIA) announced today that they have entered into a conditional agreement to lease approximately 45 acres of land to develop a retail outlet destination called "The Outlet Collection at EIA", as part of the EIA's Highway Commercial Project.
Ideally located directly adjacent to the Queen Elizabeth II Highway, south of Airport Road, Ivanhoé Cambridge's The Outlet Collection at EIA will feature 32,500 m2 (350,000 ft) of retail outlets offering value from over 85 renowned brands, all housed under one roof. The Outlet Collection at EIA will offer customers a comfortable environment and a new level of shopping experience that caters to all tastes and budgets.
"This project is an important step in the evolution of our new development program,"  declared Paul Gleeson, Executive Vice-President, Development, at Ivanhoé Cambridge. "With Vaughan Mills in Toronto (opened in 2004) and CrossIron Mills in Calgary (opened in 2009) successfully established, we have created the opportunity to evolve this value-offering into a pure outlet format for other dominant markets across Canada.  Branded as 'The Outlet Collection,' the first of these new projects, The Outlet Collection at Niagara, is to open to the public on May 15, 2014."
"This is great news. It means more shopping, entertainment and hospitality options, not only for passengers, but forGreater Edmonton. The airport is a self-funded not-for-profit corporation, so airport revenue that is generated by leasing the land for this project will be reinvested into building better air service for the Edmonton Region. Ultimately, this will support more flights to more places", said Myron Keehn, EIA Vice President of Commercial Development.
Edmontonians are the highest retail-spending citizens per capita in Canada. With 7 million passengers a year, EIA is the fastest-growing major airport in Canada. Airport traffic has increased by 60% over the last 10 years andEdmonton's 1.2 million population is expected to grow by 15% over the next decade. 
Targeting a fall 2016 opening, both parties expect to be able to satisfy the mutual conditions of the agreement in the first half of 2014, at which time full project details will be announced. 
About Ivanhoé Cambridge
Ivanhoé Cambridge is a world-class real estate company that leverages its high-level expertise in all aspects of real estate including investment, development, asset management, leasing and operations, to deliver an optimal return for its investors. Through its multiple subsidiaries, its assets in more than 20 countries were valued at over Cdn$35 billion as at December 31, 2012. Ivanhoé Cambridge is a real estate subsidiary of the Caisse de dépôt et placement du Québec (lacaisse.com), one of Canada's leading institutional fund managers. For more information, visitivanhoecambridge.com.
About Edmonton International Airport
Edmonton International Airport (EIA) is Canada's fifth-busiest airport by passenger traffic and the largest major Canadian airport by land area. Canada's fastest-growing major airport in 2012, EIA serves 7 million passengers per year and offers non-stop connections to more than 50 destinations across Canada, the US, Mexico, the Caribbeanand Europe. For more information about Edmonton International Airport, visit www.flyeia.com.

PORSCHE DESIGN TO OPEN STORES ACROSS CANADA

 

German luxury retailer Porsche Design will open stores across Canada according to sources, and its list of desired cities includes Calgary, Ottawa, Montreal, Vancouver and possibly Edmonton. It is also expected to open at least one more Toronto-area store. The company is testing the market, having already opened a pop-up shop at Toronto's Sherway Gardens as well as a temporary store location in Vancouver. We'll briefly describe Porsche Design's potential plans in several cities:

Calgary: 

A source at Porsche Design tells us that the company is looking to open in Calgary's Chinook Centre, ideally close to the mall's new Nordstrom store which is scheduled to open in the fall of 2014. The source wasn't sure if Porsche Design has already signed a lease in the mall.

Toronto:

Porsche Design's Sherway Gardens pop-up store, which opened a few days ago, will remain open for only about two months. A company representative says that Porsche Design is hoping to secure a permanent retail presence in the mall by the end of 2014. 

Another possible Toronto store location could be at the Yorkdale Shopping Centre. A source tells us that Porsche Design might look to take over the 1,365 square foot retail space currently occupied by ICON Shoes, as ICON's lease expires in 2014. The space is located across from the mall's expanding Holt Renfrew store and is within close proximity to upscale stores such as MulberryTiffany & Co.CartierSalvator FerragamoDavid Yurman and others.

  Porsche Design pop-up shop at Toronto's Sherway Gardens. Photo: Sherway Gardens

Porsche Design pop-up shop at Toronto's Sherway Gardens. Photo: Sherway Gardens

Edmonton: 

An Edmonton store is a possibility for Porsche Design, and we were informed that West Edmonton Mall would be the most likely location. Our source wasn't able to provide any further information as to when this could happen or its location within the mall. 

Ottawa and Montreal:

Ottawa and Montreal have both been mentioned as possible locations for Porsche Design stores, though we have few details besides Ottawa's Rideau Centre being the likely candidate for an Ottawa store location.

More on Porsche Design in Canada: 

Porsche Design already has two Canadian store locations: one on Toronto's Bloor Street and another which opened last week in Downtown Vancouver. Further plans to expand show Porsche Design's confidence in Canada's luxury retail market.

It appears that Porsche Design's presence in Canada could become substantially greater, per capita, than that in the United States. Porsche Design only has 11 American store locations and one outlet location. Within a couple of years, Canada could have as many as 8 Porsche Design stores (though we suspect that number will end up being more like 5).

We'll continue to keep you updated on Porsche Design's Canada-wide store expansion.

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CANADA'S 2ND MICROSOFT STORE OPENS TOMORROW AT WEST EDMONTON MALL

[Image Source]

Canada's second Microsoft Store opens tomorrow at West Edmonton Mall. It's located on the mall's first level near the Ice Palace, as per the mall map below. The store is about 7,500 square feet.

Canada's first Microsoft Store opened in November 2012 at Toronto's Yorkdale Shopping Centre. The Yorkdale Microsoft Store is 6,844 square feet according to the mall's lease plans.

For those unfamiliar, Microsoft Stores sell the brand's computers, computer software and consumer electronics. It has been compared to Apple Stores, which have been wildly successful at selling and servicing its various Apple products. There are currently 35 Microsoft Stores in the United States and one in Canada. Its first American stores opened in October 2009.





Microsoft stores employ 'Technical Advisors' to assist customers with questions and various issues. These might be compared to the 'Geniuses' at Apple Stores. Microsoft Stores also include 'Specialists' (or trainers) who show customers how to get the most out of their software. Our source for this information is partly from this article.

West Edmonton Mall has been securing many exciting new retailers. Two of its most recently announced additions have included jeweller Tiffany & Co. and the first non-Quebec location for the 118,000 square foot fashion retailer La Maison Simons.

[Microsoft Store website]

[West Edmonton Mall website]

TIFFANY & CO OPENS TODAY AT WEST EDMONTON MALL

Photo: Darrell Bateman (darrellinyvr, Flickr)

Tiffany & Co. opens today at West Edmonton Mall. The 3,300 square foot store is the 12th Tiffany store location in Canada, and its first in Edmonton. Tiffany announced this store location in March.

The store is located on the second level of the mall's "Phase III", between Coach and a new Stuart Weitzman shoe store which will also open soon. We first mentioned Tiffany's arrival at West Edmonton Mall last February when we got word that the mall's owner is spending a fortune to renovate the property.

The store replaces a small Tiffany & Co. 'corner' which was located within Downtown Edmonton's Holt Renfrew store. It closed in January of this year.

Tiffany & Co.'s other Canadian locations are in Metro Toronto (3 locations), Vancouver (3 locations), Calgary (2 locations), Montreal (2 locations) and Ottawa.

Along with its multi-million-dollar renovation, West Edmonton Mall has seen several recent retail announcements. There are also rumours that the mall could possibly open Nordstrom and Saks Fifth Avenue stores, though this is still currently speculation.

The photo above was taken by Darrell Bateman. He's also known as user 'darrellinyvr Flickr. He's done some excellent Canadian retail photography. To check out more of his photos, click here.

[West Edmonton Mall website]

[Tiffany & Co. website]



ARITZIA CEO RECEIVES HENRY SINGER AWARD FOR RETAIL EXCELLENCE

Aritzia CEO Brian Hill. Photo from Henry Singer website [Photo Link]

Later this afternoon, the 22nd annual Henry Singer Award for retail leadership and excellence will be presented to Aritzia CEO Brian Hill. 

The Henry Singer Award is presented by the University of Alberta's School of Business. The School of Business also features an excellent retail-focussed component called the School of Retailing. It is considered to be a global leader in retail-related research and education. 

The Henry Singer Award was started in 1992 and it honours the memory of the late Henry Singer, who founded the Edmonton-based menswear retailer of the same name. Each year the award goes to a recipient considered committed to building their community as they build their business. According to the School of Business' website, the recipient possesses the gifts of "fairness, humour, empathy, and respect for and acceptance of all people […] show[ing] a deep commitment to family, friends, associates and the community."

Artizia is a true Canadian success story. Brian Hill started the womenswear retailer in 1984. We remember when Aritzia was a shop-in-store within department store Hill's of Kerrisdale. Hill's is owned by Mr. Hill's family and it was founded in 1914. Aritzia has grown to over 50 stores in Canada and has also expanded to the United States, where it opened its largest store, a 13,000 square foot flagship in Manhattan. About a year ago, Aritzia introduced an online shopping website

We congratulate Mr. Hill on this award. We are also giving a shout-out to the University of Alberta School of Business, which we ourselves started attending when the Henry Singer Award was but only two years old. We highly recommend that those considering post-secondary education in Business and retail studies consider University of Alberta, as it's one of the world's best universities in our opinion. 





STUART WEITZMAN: WEST EDMONTON MALL'S LATEST UPSCALE RETAILER

Photo: Katie Dadswell

Footwear retailer Stuart Weitzman will open a 1,500 square foot store at West Edmonton Mall before the 2013/2014 holiday season. Weitzman is the latest upscale tenant to open in the mall. It will be the 10th Stuart Weitzman store in Canada.

The Stuart Weitzman store replaces footwear retailer SoftMoc on the second level of the mall's 'Phase III'. It will be located next to a new Tiffany & Co. (which we recently announced will open in the mall). West Edmonton Mall is also undergoing interior renovations that will see it become more upscale.

For those unfamiliar, Stuart Weitzman is an upscale American shoe designer/retailer which sells at Canadian retailers including Holt Renfrew and Browns Shoes. It also has nine Canadian stores: Four in Toronto, two in Montreal, two in Vancouver, and one in Calgary. Store locations can be found here.

Thank you to our source Katie Dadswell for providing the tip and photo for this article.

[West Edmonton Mall website]

[Stuart Weitzman website]

SAKS FIFTH AVENUE COULD OPEN IN EDMONTON

[Image Source]

Saks Fifth Avenue could open at West Edmonton Mall. The mall is actively courting upscale retailers and it is reported that Saks could be next.

We previously reported that West Edmonton Mall could get a Saks store, though possibly not within its Hudson's Bay department store. West Edmonton Mall's Hudson's Bay is only about 164,000 square feet, and a full-sized Saks would ideally be in the 75,000-130,000 square foot range. We're not yet sure if Saks will open smaller boutiques within existing Hudson's Bay stores.

The Globe & Mail reports that West Edmonton Mall president David Ghermezian intends to approach Hudson's Bay Company CEO Richard Baker about opening Saks in the mall. Ghermezian has successfully secured other upscale tenants for West Edmonton Mall, including Hugo Boss, Tiffany & Co. and a 118,000 square foot La Maison Simons store. He is also spending over $100 million to upgrade the mall. 

West Edmonton Mall is a family owned shopping centre. It therefore may have the flexibility to make deals with retailers that others malls might not. Ghermezian made concessions to open La Maison Simons and we're told that Simons is doing gangbusters sales. Given the flexibility and previous efforts to secure tenants like Simons, we might see similar efforts put forth for Saks.

The Globe & Mail reports that West Edmonton Mall now achieves sales of about $745 per square foot, up from $450 five years ago. Ghermezian expects sales of $1,000 per square foot within the next few years. Given these numbers and the efforts of its owners, West Edmonton Mall could see new and exciting retailers including Saks Fifth Avenue and possibly Nordstrom.

[Saks Fifth Avenue website]

[West Edmonton Mall website]

CANADA'S SECOND MICROSOFT STORE WILL OPEN AT WEST EDMONTON MALL



*****UPDATE: This store is scheduled to open October 26th, 2013*****

Canada's second Microsoft Store will open at West Edmonton Mall. It will be located on the mall's first level near the Ice Palace, as per the mall map below. The store will be about 7,500 square feet.

Canada's first Microsoft Store opened in November 2012 at Toronto's Yorkdale Shopping Centre. The Yorkdale Microsoft Store is 6,844 square feet according to the mall's lease plans.

For those unfamiliar, Microsoft Stores sell the brand's computers, computer software and consumer electronics. It has been compared to Apple Stores, which have been wildly successful at selling and servicing its various Apple products. There are currently 35 Microsoft Stores in the United States and one in Canada. Its first American stores opened in October 2009.

Microsoft stores employ 'Technical Advisors' to assist customers with questions and various issues. These might be compared to the 'Geniuses' at Apple Stores. Microsoft Stores also include 'Specialists' (or trainers) who show customers how to get the most out of their software. Our source for this information is partly from this article.

West Edmonton Mall has been securing many exciting new retailers. Two of its most recently announced additions have included jeweller Tiffany & Co. and the first non-Quebec location for the 118,000 square foot fashion retailer La Maison Simons.

[Microsoft Store website]

[West Edmonton Mall website]

West Edmonton Mall: First North American Retail Location for This Mobile Device Waterproofing Product

[Image Source]
West Edmonton Mall will house North America's first Liquipel store, opening Thursday, May 30th. The store offers Watersafe™ liquid protection technology for mobile devices including cell phones, tablets and MP3 players. Having lost more than one mobile device to water damage, we see this concept as being extremely useful.

According to Liquipel, mobile devices can be waterproofed while customers shop the mall. A nanoscopic super-hydrophobic coating is applied to the device via a patent-pending process, according to Liquipel's press release (see below).



Liquipel's first North American store opens on Level One of West Edmonoton Mall, near the Ice Palace.

Below we're re-posting the 'About Liquipel' section of their press release for your reference: 


"About Liquipel

Liquipel LLC is the sole owner and licensor of Liquipel (http://www.liquipel.com/), an award-winning process that uses an intelligent molecular coating to make smartphones and other devices Watersafe™ from accidental exposure to water and other liquids. Since its debut at the Consumer Electronics Show 2012, it has won an Edison Award, a FierceWireless Fierce 15 Award, was named by Popular Science the Grand Award Winner in the Gadgets Category in the magazine’s “Best of What’s New” issue, and has also been included in Entrepreneur Magazine’s “100 Brilliant Companies” list. It is available in the United States, Australia, Hong Kong, South Korea, Malaysia, Turkey, the United Arab Emirates and Saudi Arabia. Liquipel makes us rethink how we utilize our electronic devices. By merging the latest in technology and consumer products, Liquipel creates a no-limits lifestyle free from boundaries. For more information and videos, please visit Liquipel’s website, and follow us on Facebook and Twitter. To contact Liquipel, LLC, email info@liquipel.com."


[Liquipel website]

[West Edmonton Mall website]



Tiffany & Co. Coming to West Edmonton Mall

Image adapted from screenshot of West Edmonton Mall's online interactive floorplan
Tiffany & Co. will open an approximately 3,300 square foot store in West Edmonton Mall. The full-line store replaces a former Tiffany & Co. "corner" located in Edmonton's Downtown Holt Renfrew store. We recently reported on Tiffany's Holt Renfrew Edmonton closing

The store will be located on the second-level in the mall's "Phase III" between store Coach and SoftMoc, across the hall from J.Crew and Banana Republic (see mall map above).

We first made mention of a potential West Edmonton Mall Tiffany store in February 2013

This will be Tiffany's 12th Canadian store, and its first first full-line Edmonton store. Tiffany & Co.'s other Canadian locations are in Metro Toronto (3 locations), Vancouver (3 locations), Calgary (2 locations), Montreal (2 locations) and Ottawa.

Source: West Edmonton Mall 

Tiffany & Co. website: www.tiffany.ca

West Edmonton Mall website: http://www.wem.ca


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