How OPM Tailors its Warehouse Sale Events for Every Season

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By Retail Insider

OPM Sales, a well established warehouse sale facilitator in Newmarket continues to work with vendors and major brands by hosting warehouse liquidation sales at its massive facility north of Toronto. The company hosts several large events each year, including its next 5-day back to school sale, taking place August 21-25, 2019.

OPM Sales has been in business for nearly 10 years, and it has been the choice of a wide range of businesses to liquidate their product.

OPM Sales facilitates these sale events by being able to provide a turnkey solution. Businesses are drawn to OPM Sales events, as they have a full-time management team and fully trained, reputable staff at each sale.  This includes full-time cashiers, sales associates and floor supervisors. 

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They also employ a full-time merchandiser, who has over 20 years of experience in retail to help you effectively display your product through merchandising and signage. The merchandising team does an outstanding job formatting the store for the season, resulting in great sell-throughs and higher revenues.

Another important factor of a successful warehouse sale is the ability to plan for the seasons upcoming. OPM Sales August Sale will feature tons of Back-To-School merchandise. In fact, they've planned to have over 130+ styles of backpacks and over 150+ styles of shoes!

LINEUP AT ONE OF OMP SALES’ SUCCESSFUL WAREHOUSE EVENTS. PHOTO: OPM SALES

LINEUP AT ONE OF OMP SALES’ SUCCESSFUL WAREHOUSE EVENTS. PHOTO: OPM SALES

Back-to-school shopping is big business in Canada. Parents will spend an average of $158 per child this year before school starts in September, while university-aged students will see an average spend of nearly $200. Those funds won't go as far as they once did, so OPM Sales is encouraging shoppers to attend their 5-day back-to-school warehouse sale! 

Marketing is key to getting the word out about these sales.  Their marketing team works diligently to spread the word, getting the maximum amount of exposure.  From being active on social media, to digital and traditional print advertising, to holding contests, and in-store email sign ups, they do it all! OPM Sales' email database includes more than 50,000 and the company has close to 12,000 Facebook subscribers.  The marketing is working — their parking lot is often full at OPM Sales' events, as the company boasts a loyal following of returning customers.

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OPM Sales has grown to become one of Canada's largest and most highly respected inventory clearance businesses.

For those seeking to experience one of OPM Sales' premium warehouse events themselves, the Back-to-School August Sale event takes place from Wednesday, August 21, 2019 to Friday August 23, 2019 from 10:00am to 8:00pm, and Saturday, August 24 and Sunday, August 25 from 10:00am to 6:00pm. For directions and a map, click here

OPM Sales' General Manager Matthew is a point of contact and can be emailed at: matthew@opmsales.com. For more information, please visit: opmsales.com.

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