|Simons West Edmonton Mall. Image: West Edmonton Mall (blog http://styleblog.wem.ca)|
The store is expected to pull in sales of $60 million in the first year and to grow sales to about $100million by 2017. Impressive numbers for a store marketing a substantial amount of mid-priced, private label merchandise.
|These are actually men's dressing rooms! Simons West Edmonton Mall. Image: Edmonton Sun|
Simons has spent a fortune on its store interiors and will continue to do so. Owner Peter Simons notes that they can do this because it's a privately held company, not open to the scrutiny of shareholders. An insider informs us that the company is profitable and that their strategy of 'spend more to make more' is working.
|More dressing rooms. Check out the knit-covered trophy heads. Simons West Edmonton Mall. Image: Edmonton Journal|
|Retractable dressing rooms. Simons West Edmonton Mall. Image: Edmonton Sun|
|Image: Edmonton Sun|
La Maison Simons website: www.simons.ca