***** Update: This store opens the evening of Thursday, November 14th 2013*****
British-based lingerie retailer Agent Provocateur continues its cross-Canada expansion with a store set to open this fall at Holt Renfrew in Toronto. It will the the third Agent Provocateur store in Canada, following Vancouver and Toronto stores.
A 148 square foot Agent Provocateur concession opened in Vancouver's Holt Renfrew in March 2012, and a second small Canadian location opened in October 2012 at Holt Renfrew in Montreal.
Free-standing Canadian Agent Provocateur boutiques could come next, according to a source in the company.
These Agent Provocateur concessions are owned and operated by Agent Provocateur itself. A franchised Agent Provocateur store opened on Vancouver's Alberni Street in late 2007, only to close in the Summer of 2011.
For those who are unfamiliar, Agent Provocateur is considered to be a 'premium' lingerie company. It was started in 1994 by the son of British fashion designer Vivienne Westwood. It is known for its potentially 'racy' ad campaigns, including the video below starring Kylie Minogue.
Agent Provocateur has 13 American stores, namely 11 freestanding shops and two concessions within Bloomingdale's stores.
Thank you to our source, ACT7 of Urban Toronto, for notifying us of this store's opening.
[Agent Provocateur website]
[Holt Renfrew website]