With over 4.4 million followers, Nordstrom is the number one brand followed on Pinterest. With Nordstrom's imminent arrival into Canada (its first Canadian store opens in Calgary this September), Canadian retailers must recognize the importance of social media.
For those unfamiliar, Pinterest is a photo sharing website. Users may create and manage theme-based image collections. Users may browse other pinboards for images and 'repin' them to their own pinboards, or 'like' photos. Its popularity continues to grow substantially, and it now boasts over 70 million users.