Sport Chek opens its massive flagship at West Edmonton Mall

Sport Chek has opened what it considers to be its flagship store at West Edmonton Mall. Also featured is its outdoor sports concept Atmosphere, which occupies about 21,000 of the store's 77,000 square feet of retail space.  

Technology is prevalent throughout the store. In total, 800 screens populated by 220 channels display product images and deals, store-wide anthems, and local sports information. In total, the store boasts about 1,200 square feet of digital projection. 

Photo: Sport Chek

According to Sport Chek, about 250 in-store staff will use digital installations, interactive technology and product displays which will feature top brands to provide detailed and personalized service to customers. 

"Our new flagship store in West Edmonton Mall is the most digitally advanced and personalized retail experience in the world," said Michael Medline, President of Canadian Tire Corporation (which owns Sport Chek). "We have created an energy filled experience for anyone who is passionate about a great customer experience and shopping for an unparalleled array of sporting goods." (video above)

The store is located on the second floor of the mall's 'Phase III', next to H&M.

Source: Press Release

[West Edmonton Mall website]

[Sport Chek website]